Our pricing policy is based on a straightforward principle: clear costs, disciplined margins and long-term stability. We aim to price products according to genuine supply, freight and operating costs rather than using inflated reference prices, artificial discount structures or short-term promotional tactics.
No Artificial Discount-Code Pricing
We do not deliberately increase normal selling prices simply to create the appearance of large savings through discount codes or temporary promotions. The price shown on our website is intended to represent the genuine working selling price of the product at that time. This approach reflects our broader marketing values: Honesty, Transparency, and Sustainable Growth. We believe promotions should offer real value to customers, not rely on inflated prices or misleading savings claims.
Stable Margins and Long-Term Pricing
Our prices are generally calculated around modest and sustainable operating margins. This allows us to remain competitive while continuing to support stockholding, logistics, customer service and long-term supply.
Where our genuine costs change materially, selling prices may also need to change. However, our aim is to avoid unnecessary short-term fluctuations and maintain a stable pricing structure wherever market conditions allow.
Professional Trade Pricing
Landscapers, builders, contractors and other professional customers may qualify for structured trade pricing depending on product type, order volume and purchasing frequency.
Trade pricing is intended to provide a dependable cost base for repeat purchasing and ongoing projects rather than relying on one-off promotional discounts.
Dropshipping and Trade Partnerships
For established trade partners and dropshipping customers, tailored pricing arrangements may be available according to product range, order frequency and logistics requirements.
Where agreed, we can arrange direct delivery to the end customer and provide associated after-sales support, allowing trade partners to operate efficiently without holding large quantities of paving stock themselves.
Direct Supply and Cost Efficiency
Several of our core product ranges benefit from direct sourcing and established manufacturing relationships, including porcelain paving, granite paving, clay brick pavers, split face tiles and stone cladding.
Through our parent company, Westone Stone Industry Group, together with established factories and production partners, we are able to reduce unnecessary layers within the supply chain while maintaining control over specification, sourcing and continuity of supply.
Natural Stone Supply from Established Sources
Our sandstone paving and limestone paving are sourced through long-standing relationships with established Indian stone producers and quarry-linked suppliers.
These relationships help us maintain competitive purchasing conditions while supporting consistency in product quality, colour selection and availability across our principal natural stone ranges.
How We Respond to Cost Changes
Paving is a heavy and freight-sensitive product category. Landed costs can therefore be affected by changes in ocean freight, fuel, exchange rates, factory pricing, import charges and domestic transport.
Where these underlying costs rise or fall materially, our selling prices may also be adjusted. Our policy is to reflect genuine cost movements as fairly as possible rather than using temporary market conditions as a reason for excessive mark-ups.